Bits & Bytes | Spaaza Myprice, Stipple Shopping, Beaucoo.com - Fashion Labels

LONDON, United Kingdom — Fixed product prices could be a thing of the past with Spaaza MyPrice, a patent-pending service that personalises in-store prices based on a customer’s social influence or loyalty to the brand. To view their personal price, customers scan a product’s MyPrice tag and log in via Facebook. The discount is calculated according to their interactions with the brand and influence on the social network. The retailer can also suggest actions to drive the price down even further, for instance ‘Liking’ the brand on Facebook or sharing the product with friends. When they’re happy with the final … More

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