Op-ed | The Risk Not Taken - Fashion Labels

NEW YORK, United States — For the first three years of Bonobos, I lived with $3,000 in the bank, a $3,000 apartment, and $150,000 of debt. During that time — 2007 to 2010 — I was only a month away from being out of cash. I was paying myself, initially, $70,000. This is plenty of money in most places, but in NYC it can fly you pretty close to the trees on just rent and alcohol. Sometimes I wouldn’t watch my cash balance relative to my next payroll direct deposit. As a result I’d occasionally become illiquid. With financial weapons … More

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