Acronym’s Uncompromising Focus On Function - Fashion Labels

BERLIN, Germany — You’d be forgiven for not knowing much about Acronym. The company never advertises and with no public relations strategy to speak of, its founders are tough to reach. They prefer to let their designs speak for themselves and whether you know it or not, they’ve been pacing the vanguard of technically-focused fashion for nearly two decades. Founded in 1994 by Errolson Hugh and Michaela Sachenbacher, Acronym is an incredibly lean and agile operation. The founders are as likely to refer to themselves as a guerrilla unit as a clothing company, but since 2002, they’ve produced their own apparel … More