H&m; Adds Retro Hunting Gear To Beckham Wear To Snare Men - Fashion Labels

STOCKHOLM, Sweden — Your grandfather called them his longjohns. At Hennes & Mauritz AB these days, they’re trousers. The Swedish retailer, which typically takes inspiration from the catwalk, today is introducing a new menswear line that pays homage to the company’s history. H&M dusted off material from Mauritz Widforss, one of its two predecessor companies, to create the “Mauritz Archive,” a collection that includes $39.95 long underwear meant to be worn by today’s man as pants.