The Logo Strikes Back - Fashion Labels

LONDON, United Kingdom — “What are you wearing today?” asked a polite Japanese journalist from one of the many publications that document fashion week street style. They cover it so diligently that she was wielding a notebook with a pre-printed form – Top: Dress: Shoes: etc. Right now, that journalist probably doesn’t need to ask the question. The clothing credit is in your face and immediately recognisable. It’s the logo, resurgent. Or more broadly, it’s typographic fashion, which resonates with a selfie-loving, Instagram-tagging, video-hauling generation. “When they started to filter into high fashion, logos seemed really fresh, new and tongue … More