The Spotlight | Isa Arfen - Fashion Labels

LONDON, United Kingdom — “The idea when I first started Isa Arfen was, I wanted to start creating a small wardrobe of pieces that were more desirable versions of your everyday basic pieces … You can live your life in them, not just stand still. They don’t just have to look [in] a picture, but they actually have to fit nicely and feel good,” said Serafina Sama, whose womenswear label — named after her grandmother and also an anagram of her own name — is now in its third season. Italian-born Sama, willowy and with a warm laugh, graduated from … More