NEW YORK, United States — “If we don’t have a relationship with the reader, we have nothing,” says Ariel Foxman, editor of InStyle. “This is a product. It’s a business. At the end of the day, it has to serve our audience. So we are constantly in tune with that.” It’s fair to say that readers are responding. In fact, InStyle is the world’s top-selling monthly fashion magazine. Almost 20 years since launch, the magazine’s US edition, published by Time Inc, has amassed a readership of over 10.9 million people. Subscriptions are currently up 7 percent over last year and … More
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