Bra Size Bewilderment? 5 Companies That Got It Right - Fashion Labels

Photo: Courtesy of www.herroom.com. Introducing LadyBits, an ultra-cool collective of tech journalists who look at the world with smart, lady lenses. And since we're always in the market for the best stuff out there, we'll feature its know-how on the regular. Below, check out one of LadyBits' innovator spotlights, prepared especially for Refinery29.

Shopping for the right bra can easily turn into an horrific task. From getting topless in front of a sales associate whose demeanor is as icy as her cold fingertips and measuring tape, to trying on bra after bra because — even though you've just been fitted — the still don't actually fit, bra shopping would be a hell of a lot easier if we could get this all done from home. Thankfully, until 3D body-scanning technology reaches its apex in, well, scanning our apexes, there are some apps to help with the process. Here is LadyBits' list of five forward-thinking companies using technology to make the process a little less of a pain-in-the-bust.

HerRoom
As techie ladies, we appreciate a company that's thorough. HerRoom's Know Your Breasts Bra Finder is based on an illustrated, 15-question quiz. Where others just measure for your band and cup size, HerRoom asks about breast fullness, separation shape, nipple prominence, areola size, shoulder shape, breast bone prominence, and spine curvature. HerRoom tailors its bra recommendations to your individual quiz results. Included on each product page are several photos (including one with a ruler guide), a short product video, an incredibly detailed description providing a number of measurements, a fabric content and care guide, customer reviews, and links to similar items. There's also a sidebar that lets you see the bra under a variety of shirt silhouettes.

Furthermore, HerRoom offers a bra size calculator; a fit checklist, tips, tests and solutions; a guide to the pros and cons of different bra styles; and a six-point system to understanding how the shape of your breasts can affect what style will work best for you. We'll admit: We learned more in five minutes here than we ever did in a decade-plus of department store shopping.

Read More

Like what you see? How about some more R29 goodness, right here?

Which Stores Are Doing "Winter Wonderland" Best? Find Out!

Save 30% On This NYC-Based Designer's Entire Collection, & More!

Tropic Thunder: Chic Hawaiian Prints To Wear Now (Yes, In Winter)