MILAN, Italy — “These came in this morning,” says Massimo Giorgetti, founder and creative director of Milanese brand MSGM, pointing to the first drafts of the company’s new summer advertising campaign spread across his desk. Although the images feature two of today’s hottest models, Nicolas Ripoll and Kate Goodling, their main focus is the bold textures and colours of the clothing. “It is our DNA: print, colour and stripes,” says Giorgetti. MSGM is still a small brand. This campaign is only the second of its kind since the company was launched four years ago. But 2013 has proven to be a … More
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