Jessica Herrin Of Stella & Dot On Remaking Direct Sales For The Digital Age - Fashion News

SAN BRUNO, United States — The words “direct selling” have long been associated with Tupperware parties and Avon ladies. But that’s not quite what Jessica Herrin had in mind when the Stanford business school dropout and co-founder of WeddingChannel.com started Stella & Dot, a direct sales company reimagined for the age of e-commerce and social media that enlists thousands of women (and a few men) to sell its chic but affordable jewellery and accessories to their network of friends and acquaintances via in-home trunk shows and personalised websites. In 2011, Stella & Dot attracted $37 million from famed Silicon Valley … More